When you start exploring ways to digitally transform your business, you may just find an embarrassment of riches – there are so many options that it can be overwhelming to figure out where to get started. You could transition legacy workflows to digital, and share information more easily across different arms of your organization. You could offer customers a beautifully designed app that makes connecting with your sales teams a breeze. You could migrate operations to the cloud, so it’s easy for your employees to work from any location. There are so many ways to move forward with digital transformation that we sometimes find ourselves at a standstill.
True Transformation is Centered on User Experience
The reality here is that there is not one ideal way to transform your organization. There are many ‘right’ ways to move forward. The key is to focus on what your ideal user wants.
When you're building digital transformation strategies, you begin with certain preconceptions about what you're doing and why. Insider insight can be valuable, but it doesn't necessarily tell you what you really need to know. Instead, you need to put your user at the center. When you understand your user's desired outcomes, you can create opportunities to step outside your existing business model and see the future in a new way. You need to see the world from your user’s or customer’s or employee’s perspective – otherwise you are building yet another ‘monument to yourself.’