Most customers are digital first and always connected, but most companies are analog first and are doing marketing as they have always done. This creates dis-connected and irrelevant customer experiences across different touch points, it’s causing organizations to be less competitive in the age of the customer and opens doors for new digital first companies to win market share.
It’s time for organizations to change from Digital Marketing to Experience Marketing, that is customer centric and strives to build the most relevant experiences for customers and engages them across multiple touch points.
This webinar will help you map the digital transformation roadmap by explaining:
- How to use data and experience marketing to create lifetime customers, one step at a time
- What other organizations have done to get started on this journey
- How to identify your organizations most disconnected experiences
- How you compare to peers in your industry
Presenter: Lars Birkholm Petersen, Global Director, Sitecore Business Optimization Services
Lars is co-author of Connect: How to Use Data and Experience Marketing to Create Lifetime Customers, and a senior strategist committed to helping organizations adapt to customer needs by providing strategy and guidance for digital transformation using innovative technology. Lars has many years’ experience with strategy, marketing, analytics and optimization. He currently manages the Sitecore Business Optimization Services global team of consultants.