This presentation will walk you through the challenges of executing an effective marketing campaign when getting data from many different sources, and how to effectively integrate your leads into the Marketing engine in the cloud.
What you will learn:
- How to integrate your Marketing engine in the cloud with other Enterprise systems
- How to approach integration issues with the cloud
- Challenges of unifying customer data from different systems
- Data cleansing challenges and approaches
- Getting unified customer lead data for an effective marketing campaign
Presenter: Imran Sabir, Senior Consultant, AAJ Technologies
Imran is a Senior Consultant in the Integration Practice at AAJ and has been working on different integration platforms and solutions for the last 5 years integrating ERP, CRM, HR and various home grown solutions.