Everyone is focused on Big Data to drive insights and create redefined businesses, processes, and models, all in the name of Digital Transformation.
And there is real value in creating Big Data systems, approaches, and analytics to find business trends and correlations, and create systems that can prevent diseases, combat crime, drive sales and marketing, and so much more.
But most organizations can get a massive return by focusing inward and consolidating their own Enterprise Corporate Data.
By bringing all your disparate data sets and remote datastores together, a 360-degree view of your customers across the enterprise will emerge, regardless of the internal or external touchpoint.
It’s not easy, but it is definitely doable.
By focusing on your corporate data as a first step in your Digital Transformation process, you will not only create the platform for all your other transformational initiatives, but you will also drive real-world top and bottom line revenue, increase customer and employee satisfaction, and improve processes throughout the organization.
Murray’s presentation is based on actual case studies and real world approaches to achieving one global, enterprise-level view of your customers to drive your business.
As VP, Digital Transformation, Murray helps define the digital transformation strategies for AAJ’s clients, and leads the strategic direction of AAJ’s Digital Transformation practice. He is also the organizer and host of the Digital Transformation Forum, and the co-host of “The Digital Transformation Podcast.”
AAJ works with clients at every stage of the digital transformation process to make real and impactful change. This includes all inbound and outbound marketing, content, and CRM strategies, and online vs offline presence.
Check out the rest of the incredible, jam-packed agenda here.